Proposed repositiong piece for Greenlight, one of the leading search marketing agencies in Europe.

The search industry is dominated by clichéd visual metaphors: magnifying glasses, binoculars, microscopes, etc. As such, an entirely new approach was proposed: instead of search, find.

This repositioning led to the development of an elegant, simple logo. The asterisk represents what Greenlight helps clients find, be it a new market, revenue stream or competitive edge. The square brackets enclose and surround it, acting as a graphic element to focus the viewer’s attention.

By using everyday typographic characters, the logo feels familiar, which subconsciously instills the viewer with a sense of confidence and trust – key emotions for the revised Greenlight brand.

Art Direction, Design, Strategy